Marketing Manager - Premium Spirits

Denholm are delighted to be supporting Edrington-Beam Suntory UK as they begin recruitment for one of their most strategically important roles in the business, the Marketing Manager for The Famous Grouse. This is a pivotal leadership role within the Marketing function and is responsible for driving the UK strategic agenda, commercial, and brand strategy delivery across all elements of the marketing mix.

The Famous Grouse Family Marketing Manager is responsible for the creation and delivery of the UK Strategy for The Famous Grouse, and for managing the execution of the plans through the UK Brand Manager and Rugby Activation Manager. The Famous Grouse is at a pivotal moment with a significant investment in a new consumer recruitment strategy involving various high-profile rugby partners.

The role will leverage the partnerships and learnings from Year one to ensure that the recruitment objectives are achieved over the coming years and that a clear and compelling vision is set for future brand growth. On this priority Power Brand, you will own the commercial delivery in order to deliver the global shareholder and Edrington-Beam Suntory UK budget. This will involve the on-going performance management of all elements of the UK P&L. You will also be responsible for nurturing a collaborative working relationship with the Global Team, ensuring the UK has key influence, input and role in Global Strategy. In turn, you will be responsible for the UK Brand Plan and overseeing the implementation of local brand strategy through to excellent execution and post-analysis performance/review. As a Brand Expert you will inspire teams across the business and will lead and deliver seasonal marketing activation planning process to ensure our plans are delivered within our customer planning cycles and operational needs.

Roles of this scale and profile are rare to the Scottish marketplace and as such, this is not an opportunity to be missed. If you are a strong commercial marketer with experience of working in a luxury food or drink environment and who has led teams to achieve significant brand success, please get in touch to discuss the role in more detail.

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