Paid Social Specialist

Denholm is delighted to be working in partnership with one of it's key financial services clients in Glasgow, who is looking to recruit a Paid Social Specialist to join their growing digital team.

So, what are some of the keys things we're looking for?
Experienced paid social specialist with exposure to Facebook, Twitter and YouTube ad platforms. You will help to form the strategy and deliver all paid social activity across each of these platforms.

Key responsibilities in this role will be:

• Implement strategy and delivery of all paid activity on social platforms - i.e., Facebook, YouTube and Twitter (Snapchat, Taboola & TikTok also preferable)
• Working with content & design teams to create new content and evolve existing ads/landing pages
• Maximise efficiency of all campaigns working to KPI’s including CPL, conversion rate & CPA
• Leverage existing analytics, reports and tools to track performance
• Run effective campaigns in our main geographical regions (Scotland, UK & Canada.)
• Track & monitor the market and main competitors within the market
• Manage budget and lead volumes daily based on agreed targets
• Testing landing page and website performance to improve performance

The knowledge and experience we're looking for:

• Minimum 2 years experience in paid social role
• Excellent understanding of Facebook, Twitter & YouTube platforms
• Experience working towards daily lead targets
• Skilled Microsoft Excel user
• Strong commercial awareness
• Takes responsibility and ownership of assigned tasks; able to handle multiple work streams
• Excellent written and verbal communication skills
• Experienced user of Google Analytics
• Ability to manage targets and report on KPI’s
• Comfortable working in a fast-paced environment
• Enthusiastic, energetic and creative, likes to bring ideas to the table
• Analytical with a high attention to detail
• Results-oriented with strong sense of ownership of projects and the ability to manage multiple deadlines

Although the head office is city centre Glasgow, the company is employing a hybrid working model with three days in the office and two from home.

If you would like to learn more about this exciting opportunity, please get in touch to discuss!

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Job Facts

Contract type
Denholm Associates