Digital Marketing

Developing, implementing and monitoring the company's social media & activation strategy in order to increase brand awareness, improve marketing efforts, and increase sales.

Key Responsibilities:

Social Media

• Develop and implement a comprehensive social media strategy that aligns with the company’s business goals and objectives.
• Create and publish engaging content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok) to captivate the audience.
• Manage the day-to-day handling of all social media channels, adapting content to suit different channels and audiences.
• Monitor, track, and report on feedback and online reviews from customers and fans.
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives.

Email Marketing

• Craft compelling and targeted email campaigns, including newsletters, promotional emails, and automated drip campaigns.
• Segment email lists based on customer behavior, demographics, and preferences for personalized campaigns.
• Monitor and analyze key email metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign performance.
• Implement A/B testing to optimize email elements such as subject lines, calls-to-action, and content.
• Work closely with cross-functional teams, to align email campaigns with broader marketing goals.

Qualifications:

• Proven work experience as a Social Media Manager or similar role.
• Hands-on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Knowledge of online marketing channels.
• Excellent communication skills.
• Analytical and multitasking skills.
• BSc degree in Marketing or relevant field.
• Familiar with G-Suite, Clevertap, Asana, Slack, Figma, Canva, Google Analytics GA-4.

Personal Attributes:

• Creative and strategic thinker with the ability to think outside the box.
• Strong organizational and project management skills.
• High level of autonomy, yet a team player when necessary.
• Passionate about social media and up-to-date with the latest trends and best practices.

Ideal candidate profile:

• Book lover, streaming user (music, books, gaming, movies etc.)
• Independent, self-motivated
• Solution oriented (ready to grind & hustle)
• Hungry and ready to work (has a fire under their belly)
• Comfortable working in a dynamic structure (startup/entrepreneurial mindset)
• Musts: Italian - native level; English - professional level;

5+ years of experience - any of the below:

• streaming music/movies/audiobooks
• social media marketing (e-comm, mobile apps, tech, entertainment, media)
• digital marketing in the publishing industry
• email marketing experience is a plus but not a prerequisite