Digital Marketing Manager (m/f/d)

start date: Feb/March/April 2025
end date: one-year-contract (an extension is aimed)
workload: 100%, with 50% homeoffice
location: Rotkreuz (CH)
work model: Contracting
special requirements: working in USA EST/EDT/PST time zone 1-2 nights per week

Your Tasks:

• Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to develop and lead the digital marketing strategy & execution of a launch or campaign
• Serve as the single point of contact for digital marketing activities for the assigned product launch or campaign
• Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns.
• Support local affiliates and partners with execution and insights and provide clear guidance on best practices
• Design and oversee all aspects of the digital marketing execution including marketing database, website/web platforms, email marketing, CRM, eCommerce, social media and display advertising campaigns
• Optimize tactics and campaigns based on data and analytics
• Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices
• Own digital performance reports: Measure and report the performance of digital marketing campaigns and assess against goals (ROI and KPIs)

Your Profile:

• Bachelor’s or Master’s degree in communications, digital marketing, business, Information Technology, or Marketing
• 3+ years of experience in digital marketing execution of eading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in setting up and optimizing PPC campaigns
• 1-3 years experience in a marketing agency
• Solid working knowledge of content management systems (e.g.: AEM, Wordpress), email marketing tools (e.g.: Eloqua, Marketo), analytics solutions (e.g.: Google Analytics, Adobe Analytics) and sales enablement tools (Showpad)
• Excellence in stakeholder management and communication
• Proven experience in project management: able to manage multiple priorities, build an action plan, and follow-through independently
• Excellent English language skills
• Experience in at least one of the following topics is considered a strong plus: Account-Based Marketing, Digital Marketing Analytics, or eCommerce
• Experienced in leading self-organized, empowered, and independent teams, like Squads, Communities of Practice, and Networks