Marketing Strategist

At SK ID Solutions, we provide international electronic identity solutions, enabling secure e-service use and legally binding e-signatures. With offices in Estonia, Latvia, and Lithuania, we serve over 1,100 businesses across sectors like finance, healthcare, and education, reaching 4 million users in the Baltics and operating in 22+ countries.

We are seeking a proven

MARKETING STRATEGIST

to define and drive SK ID Solutions’ multi-market marketing strategy, ensuring consistent positioning and messaging across markets and channels. The role supports brand positioning and brand recognition, business development, sales enablement, and the successful validation and launch of new services by leveraging market insights and strategic marketing tools.

Responsibilities

• Developing and implementing SK ID Solutions’ marketing strategy in line with long-term business objectives (positioning, tone of voice, content strategy, etc.)
• Gathering and analysing market trends, customer insights, and competitor data to inform strategic decisions
• Supporting validation of new services with relevant marketing tools
• Cooperation with external partners
• Overseeing the marketing budget
• Innovation in marketing – promotional campaigns etc.
• Testing and validation of new sales channels and customer acquisition tactics
  

Your skills

• Proven experience in leading all key marketing functions
• Experience in developing, adapting and executing marketing strategies across multiple markets, including international ones
• Experience in marketing digital services is essential
• Strong analytical skills and experience with marketing analytics tools
• Experience with market research, customer segmentation, and competitor analysis
• Business-oriented mindset with the ability to connect marketing efforts to company growth
• Good understanding of content strategy and multi-channel marketing
• Experience in managing external partners and tracking ROI
• Fluent in Latvian and English, both written and spoken
  

Company offers

• Salary: €3600–€3900 gross/month
• Opportunity to grow professionally in a company that values employee well-being
• Opportunity to contribute to innovative trust and authentication solutions
• Annual holidays up to 32 calendar days. Additionally, 1 extra calendar day for each year in SK
• Health insurance
• Hybrid work
• Sports compensation
• Training budget
• And many other benefits

If you have any questions, please contact Talentor Recruitment Consultant Külli Gutmann, kylli.gutmann@talentor.com, mobile +372 5565 8151.