Expanding Boundaries: Talentor Supports Livonia Print’s UK Market Growth
With extensive market knowledge and a personalized approach, Talentor Latvia specializes in executive search and talent acquisition for companies expanding beyond their home markets. The team is known for identifying top-tier professionals who not only meet strategic business needs but also fit seamlessly into each client's unique culture.
To ensure on-the-ground expertise in the UK, Talentor Latvia collaborated with Collingwood Executive Search, based in England and Wales. With more than 18 years of experience, Collingwood brings a proven track record in senior-level placements across diverse industries, reinforcing the value of local insight in global talent strategies.
About the client: Who is Livonia Print?
Livonia Print is a group of specialists in the production of high-quality books, including hardcovers, paperbacks, journals, and other printed materials for publishers worldwide.
Known for their state-of-the-art printing technology, a wide range of bookbinding options, and a commitment to sustainable and environmentally friendly practices, they pride themselves on high-quality craftsmanship, reliability, and strong partnerships with publishers, helping them bring their creative visions to life in the form of printed books.
Although the business has achieved revenue close to a hundred million, it still operates as a person-orientated company encompassing the traditional ‘Nordic’ values that they have had from day one. Everyone in the business is knowledgeable, friendly and approachable, from peers up to the board level.
What does the client need from Talentor?
Livonia Print aimed to strengthen its presence in the UK market by establishing a dedicated local representative. This role was designed to enhance existing client relationships while actively pursuing new business opportunities. Looking ahead, the position will also encompass outreach to potential partners in the United States, supporting the company’s broader international growth strategy.
How did we assist the client?
To support the client’s expansion to the UK, at Talentor we seek to identify and attract top-tier talent with the right market knowledge, cultural fit, and strategic capabilities to drive long-term success.
We were very pleased when Gunita at Talentor Latvia asked Collingwood to partner with her to help their client Livonia to recruit a new Sales Manager in the UK. Our partnership was seamless as Gunita knew the client inside and out and was able to educate us on exactly what we needed to find from both a candidate's experience and culture/behaviors point of view.
When we reached out to Livonia’s target sectors, we were very pleased to hear about their amazing culture and enjoyed some extremely positive feedback about them. This was made to be a very straightforward recruitment project due to Gunita’s client knowledge and their incredible employer brand, adds Doug Mackay.
Exciting learnings when cooperating within an international executive search network such as Talentor
The UK market, known for its diversity, fast-paced nature, and its evolving talent needs, presents unique challenges that Talentor's global expertise can help navigate effectively. These are some of the most intriguing aspects:
- Global Reach with Local Expertise: One of the most fascinating aspects of working within the Talentor network is the ability to tap into the global resources, tools, and methodologies that Talentor offers while still ensuring that local nuances and specificities are accounted for. By blending global best practices with local expertise, Talentor enables businesses to have a customized approach for the UK market while leveraging international perspectives.
- Cultural Sensitivity and Diversity: Talentor’s emphasis on cultural fit and sensitivity when sourcing talent is especially relevant here. Working with a network that understands the importance of diversity and ensures that recruitment practices are free of bias.
- Scalable Recruitment Solutions: Talentor’s ability to provide scalable recruitment solutions that can be tailored to businesses of all sizes, from start-ups to large enterprises, was particularly interesting. In UK, companies often face challenges in finding and retaining the right talent. Talentor’s approach, which provides flexibility while maintaining efficiency, ensures that businesses can scale their recruitment efforts based on need and market demands.
Success factors when joining forces within Talentor
The hands-on experience of Collingwood Executive Search about the UK market was particularly valuable in providing relevant expertise about the dynamics of the UK labor market, especially in the client’s area of interest, as well as the insights on expectations of potential candidates in the client’s sector, and the most effective sourcing channels. This meant adjusting the expectations to be realistic but still match the client's wishes and needs for further company growth, while also ensuring the role was competitive enough to attract the best candidates.
Talentor’s partners' expertise in helping companies refine their employer branding and value propositions has been invaluable in showing how companies can differentiate themselves in a crowded job market.
During the search process, understanding how companies in the UK present their value proposition and unique selling points helped tailor the shared with candidates to emphasize not just the job itself, but also the company culture, growth opportunities, and benefits.
By weaving these elements into the search process, it became easier to appeal to top talent, particularly in a market where candidates are increasingly looking for more than just competitive salaries but also alignment with their values and career aspirations
What sets Talentor apart in the client’s decision-making process
The key factor was Talentor Latvia’s previous successful experience, following a few executive-level recruitments for the Livonia Print main unit in Latvia, and a completed successful placement for a similar role responsible for the French market.
Throughout the continuous cooperation we have accumulated a comprehensive understanding of the client's needs and specifics, and were able to extrapolate it on an international level and leverage with the expertise of our Talentor colleagues in the required markets - resulting this recruitment to have a very detailed and tailored approach.
