Talentor Global Client Case: woom - Pedaling Fast to Be the World's Leading Manufacturer of Children's Dream Bicycles
When you visit Austria or Europe as a parent or bicycle enthusiast, you can’t help but notice that almost every child is riding a woom bike and wearing a woom helmet. Even the tiniest tikes cruise around town on woom bikes. It’s no wonder woom bikes seem omnipresent when you know that they make up one third of the children's bicycles sold in Austria.
woom found a different solution to the problem most of us faced as children. We started with training wheels that were raised, then removed as we got better at riding, with a few painful face-plants along the way. I don't recall ever seeing a light, easy-to-use children's bike during my childhood. They were all a little hefty; it took awhile to get used to riding them.
The current generation of children can sit on a lightweight bike as soon as they can walk. Because that bike is so light, they learn to balance quickly. woom has designed the lightest bikes on the market, so children start riding them within minutes – without training wheels and discouraging falls.
Christian Bezdeka and Marcus Ihlenfeld, the company's founders, launched woom in a garage in Vienna in 2013. The success story began with the sale of 500 bikes in the first year. In 2022, the company expects to sell 500,000 units.
woom bikes are a great way to invest your money if you don't want to put it in gold. The bikes have become so scarce on the market that they are sold used for virtually the same amount on online auction sites such as Ebay. When Mark Zuckerberg shared a photo of his youngster riding a woom bike, demand in the United States exploded.
woom is currently represented in 30 countries, with a major concentration on the DACH region and, as previously said, the US market.
We were all inspired to get on our bikes and go for a ride in the woods (with or without kids), to explore additional cross-border collaborations, and to never stop learning while working on our projects looking for the leaders for tomorrow.
We'd like to thank Valerie, Silke, Michael, and Benoit for sharing their views and insider knowledge with us!